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HUH?
SO, WHAT'S THAT ALL ABOUT?


Coca-Cola Building

WHADDYA DO?

Art direction
So, I'm not super wise or anything, but it seems that some of the best parts of life are in its smaller moments. And granted I have a bad memory, but I remember the night me and my friends hopped a fence and went nightswimming way more clearly than my high school graduation.

These "seemingly insignificant at the time" moments that eventually become "ok now I see how meaningful that was" moments are what Tara Dubbs and I wanted to explore in our Building spot.



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HUH?
SO, WHAT'S THAT ALL ABOUT?


Emergency Compliment

WHADDYA DO?

Art direction, design, copywriting
Sometimes you need someone to tell you it's ok/your breath smells great/you were spellbinding in your high school production of Grease. Sometimes you need a website to tell you that. Here is that website.
Over 3 million people have visited the site and this one Scottish kid even made a video about it. Which is probably the most bizarre thing to ever happen to me. I'm in talks to publish a book based on the site, which is probably the second most bizarre thing to ever happen to me.


Featured on: NPR, Mashable, Swiss Miss, Huffington Post, Buzzfeed, Gizmoto, Life Hacker, Design Work Life, Design Milk, Laughing Squid, Metafilter



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HUH?
SO, WHAT'S THAT ALL ABOUT?


W+K 12 Recruitment

WHADDYA DO?

Art direction, design
In years past, the W+K 12 recruitment process has been very mysterious; most applicants apply without any concrete understanding of what 12 really is.

This year, we wanted to capitalize on that 12 mystique and advertise a fake (and totally tongue-in-cheek) secret society. We sent out letterpressed influencer notes and gave colleges larger-than-life scrolls that led potential applicants to the website.

As the user interacted with the website, the top navigation buttons changed states to reveal a passcode. When the passcode was entered at the bottom of the page, a video detailing
application instructions was revealed.

In addition to the formal application, we created an instagram contest in which potential 12’ers could apply by tagging a of photo of themselves with #wk12skills. The person we deem most “skillful” automatically makes it to the second round of recruitment.

After the application period closes, 12iseverywhere.com will transition to a alumni page. Visitors will be able to click on any of the red seals distributed worldwide to find out where a former graduate of the “Society of 12” has ended up.






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HUH?
SO, WHAT'S THAT ALL ABOUT?


Zooka

WHADDYA DO?

Art direction, design
Zooka is a portable iPad speaker that makes the things you love louder. So why not be loud about what you love? The “My Loud is...” campaign encouraged the public to proclaim their “loud”, whether it be Justin Bieber, Masterpiece Theater or Call of Duty.

The campaign served to instill an individual’s pride in their own interests. The interactive print ads asked the consumer what their “loud” is- instead of telling them.
Similarly, consumers were encouraged to explore their “loud” through a Zooka search engine that searched youtube for a related sound clip (i.e. “Jurassic Park” = dinosaur sounds).

The preference for one’s “loud” would also be highlighted on hulu. Pre-rolls would identify the upcoming show and offer users the option to listen to their favorite program “5X louder”.







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HUH?
SO, WHAT'S THAT ALL ABOUT?


Insert Change Here

WHADDYA DO?

Art direction, design
Insert Change Here was an art show put on by W+K 12 to do three things:

1) Raise money for arts education in local Portland schools
2) Comment on the need for art accessibility
3) Allow us to tinker around with vending machines. Knobs! Buttons! Coils!
Luckily, we were able to do all three.

Insert Change Here featured 10 vending machines (as well as a Drawbot and a
Performomat). Each vending machine was filled with original creations from local artists. Despite the fact that 90% of the art was sold for no more than $2.00, we raised several thousand dollars in one night.

In addition to co-creating the look and feel of the show, I was responsible for the show’s website and created some original art for the vending machines: The Tobias Funke Strip Club Kit and a very early iteration of Emergency Compliment.




 
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