P001 → Nike: Joyride
Nike's new shoe, Joyride, was designed to make running feel good. Great! But they wanted to market that shoe to people who think running sucks. Oh no!
Operating as a two person agency (really) Shamus Eaton and I addressed that tension head on, in a campaign that used Ilana Glazer as our anti-running muse and tracked her journey from curious skeptic to cautious convert over the course of three films.