P004 → Western Union: Send it Their Way
Western Union has an incredibly loyal userbase, one greatly comprised of families - generations and generations sending important monetary gifts to their loved ones. Which is why the company wanted to announce their new money transfer app in a way that paid homage to their most common use cases.
At Love Street & Co, we developed character stories that showcased the lovingly realistic relationship between relatives (aka money senders and receivers) and the benefit of in-real-time digital payments.
Aunt Tina
Our main star “Aunt Tina” is a bingo queen (in her mind at least!) and her niece just wants to make sure her game night is set. Western Union became so infatuated with Tina after seeing the first cut, that they actually requested multiple storylines. So, we went back into the edit and crafted two sagas: The Rec Center Rival and The Announcer Obsession.
Soccer Mom
Classic “son knows not to ask his mother to go pick up cash on her day of R+R aka losing her voice screaming at a futbol match” type situation:Vikram
An older sister always knows best, especially when it comes to matter of sweater vests and money transfers.